OTT & Streaming Video

Q: What is the difference between OTT and Connected TV (CTV)?

OTT refers to streaming content delivered over the internet, while Connected TV (CTV) refers to the devices used to watch that content, such as Smart TVs, Roku, Apple TV, and Amazon Fire TV.

Q: Is OTT advertising better than traditional TV advertising?

OTT advertising offers audience targeting, detailed reporting, campaign optimization, and measurable performance that traditional television advertising often cannot provide.

Q: Can local businesses use OTT advertising?

Yes. OTT advertising allows businesses to target viewers by city, ZIP code, radius, or geographic market, making it highly effective for local campaigns.

Q: How is OTT advertising measured?

OTT campaigns can track impressions, completed views, video completion rates, audience reach, and other performance metrics that help advertisers measure results.

Q: How much does OTT advertising cost?

OTT advertising costs vary based on targeting, audience size, geography, and campaign goals. Budgets can be customized to fit local or national advertising strategies.

The big screen, now addressable.

Your customers cut the cord years ago. They watch on their terms, on the biggest screen in the house, and on every device in their hands. We put your brand in front of them with full-screen, sound-on, non-skippable advertising delivered to real households, measured down to the result.

GET YOUR BRAND ON SCREEN

SEE AMAZON DSP AUDIENCES

100%

Viewable, sound-on, full-screen ad delivery

0

Skippable interruptions. Your spot plays in full

1:1

Household-level targeting, not broad demographics

Live

Optimization and reporting throughout the campaign

Of course, mobiles screens are addressable too.

HOW WE TARGET

Premium streaming,
premium placement.

We secure your inventory across the streaming services your customers actually use. Your ad runs inside premium, brand-safe programming on the living room TV, the tablet, the phone, and the laptop. No bots, no clutter, no wasted impressions. Just your message in the right show, on the right screen, at the right moment.

HOW WE TARGET

Broadcast hopes the right person is watching.
We make sure.

Because our streaming buys are addressable, we reach the actual households most likely to become your customers and skip the ones who never will. Every impression works harder, and your budget follows real intent.



Geographic & Hyper-Local

DMA, zip code, radius, and address-level geofencing around your location or a competitor’s.



Demographic

Age, household income, gender, presence of children, homeownership, and more.

U

Behavioral & Interest

Lifestyle, hobbies, recent purchase activity, and real category intent.



In-Market & Intent

Households actively researching a purchase in your category right now.



Conquest

Reach shoppers who are considering your competitors and redirect them to you.



Retargeting & First-Party

Re-engage your website visitors, and build lookalikes from your best customers and CRM lists.

CERTIFIED AMAZON DSP

REACH HIGH-INTENT BUYERS

Smarter Advertising Starts with Better Data

Powered by Amazon DSP and the industry’s leading programmatic platforms, we reach high-intent buyers with unmatched precision.

Park Group Solutions is a Certified Amazon Ads & Amazon DSP Partner.

Park Group Solutions delivers advanced programmatic advertising across today’s leading Demand-Side Platforms (DSPs), including Amazon DSP. A DSP is an automated advertising platform that enables brands to buy and manage digital ads across websites, mobile apps, Connected TV (CTV), OTT streaming services, and other premium media from a single platform.

As a Certified Amazon Ads & Amazon DSP Partner, we now offer one of the industry’s most powerful audience targeting solutions. Amazon does not guess who is shopping. It knows because it sees real shopping and purchase behavior across one of the world’s largest retail ecosystems. Those first-party signals let us reach high-intent buyers that traditional advertising platforms simply cannot identify with the same level of confidence.

Combined with our broader programmatic advertising strategy, Amazon DSP extends campaigns across Amazon-owned inventory, including Prime Video, Fire TV, Freevee, Twitch, and the Amazon homepage, as well as a premium network of trusted third-party websites, mobile apps, and streaming services. The result is broader reach, smarter targeting, and better performance across every stage of the customer journey.



Shopping & Purchase Behavior

Households Amazon has identified by what they actually browse, add to cart, and buy. The strongest intent signal available anywhere.



In-Market Audiences

People actively shopping a category right now. For our dealer partners, that means in-market new and used vehicle shoppers researching specific makes, models, and price ranges.



Lifestyle & Interest

Built from long-term behavior patterns, from outdoor enthusiasts and new parents to luxury shoppers and tech early adopters.



Demographic Precision

Age, income, household composition, and life stage, matched to real account data rather than estimates.



Conquest & Competitive

Shoppers comparing your competitors, redirected to your brand before they decide.



Your Own Audiences

Upload your customer and lead lists, retarget your site visitors, and build lookalikes that mirror your most valuable buyers.

WHAT YOU GET BACK

Measurement that proves it worked.

OTT is no longer a brand-awareness gamble. Every campaign reports on what ran, who saw it, and what they did next. You see exactly where your budget went and what it returned, and we optimize in real time to put more behind what is working.

Performance compounds as we optimize toward the households that convert.

E

01

Delivery & Quality

Impressions, completed views, reach, and frequency across every screen.

E

02

Site & Lead Activity

Website visits and lead actions driven by households that saw your ad.

E

03

Store & Showroom Traffic

Foot traffic attribution that ties views to real visits.

E

04

Always-On Optimization

We shift budget toward the audiences and placements producing results.

LET’S GET YOU ON SCREENS

Own the screen
that matters most.

Whether you want to dominate your local market, conquest a competitor’s shoppers, or put your inventory in front of buyers who are ready right now, we build the OTT and streaming strategy to make it happen.

Call (203) 364-1800

Email Our Team

Frequently Asked Questions About OTT Advertising

What is OTT advertising?

OTT (Over-The-Top) advertising delivers video ads through streaming services and internet-connected devices instead of traditional cable or broadcast television. Viewers see ads while watching content on platforms such as Hulu, Roku, Amazon Fire TV, Peacock, and other streaming services. OTT advertising allows businesses to reach highly targeted audiences with measurable performance data.

What is the difference between OTT and Connected TV (CTV)?

OTT refers to the streaming content delivered over the internet, while Connected TV (CTV) refers to the device used to watch that content, such as a Smart TV, Roku, Apple TV, or Amazon Fire TV. OTT advertising can appear across multiple devices, including CTVs, smartphones, tablets, and desktops.

What streaming platforms can my ads appear on?

OTT campaigns can place ads across popular streaming platforms and networks, including Hulu, Roku, Amazon Prime Video inventory, Peacock, Pluto TV, Tubi, and many other premium streaming environments, depending on audience targeting and available inventory.

How does OTT advertising targeting work?

OTT advertising uses audience data to target viewers based on demographics, interests, online behavior, geographic location, household characteristics, and purchase intent. This helps businesses reach the most relevant audiences rather than relying on broad TV audiences.

Is OTT advertising better than traditional TV advertising?

OTT advertising provides many advantages over traditional television, including audience targeting, detailed reporting, campaign optimization, and measurable performance. Businesses can reach viewers who have cut the cord while gaining more insight into campaign results.

Can local businesses use OTT advertising?

Yes. OTT advertising is highly effective for local businesses because campaigns can be targeted by ZIP code, city, radius, or geographic market. This allows businesses to reach local consumers watching streaming content in their service area.

What type of video do I need for an OTT campaign?

Most OTT campaigns use 15-second, 30-second, or 60-second video ads. If you already have a commercial or promotional video, it can often be adapted for OTT advertising. If you do not have a video, professional production services can help create one.

How is OTT advertising measured?

OTT campaigns provide reporting metrics such as impressions, completed views, video completion rates, audience reach, and other performance indicators. This transparency allows advertisers to evaluate results and optimize campaigns over time.

How much does OTT advertising cost?

OTT advertising budgets vary based on targeting, geographic coverage, audience size, and campaign goals. Many businesses find OTT advertising cost-effective because it combines premium video placement with precise audience targeting and measurable performance.

want to learn more? // contact us

Privacy Policy