Hempstead Ford
Long-lasting legacies
Hempstead Ford is a third-generation, family-owned dealership that has proudly served Long Island from the same location since 1929. While others have chased trends, Hempstead Ford has built a legacy on community, customer service, and consistency—earning some of the industry’s highest awards along the way.
the challenge
Hempstead Ford, a long-standing dealership on Long Island, is known for its strong community presence and commitment to outstanding customer service. Despite offering an extensive selection of vehicles and having a loyal customer base, the dealership was not achieving the amount of growth and consistent sales they were aiming for. They needed a smarter, more targeted way to connect with their audience and generate measurable results.
our solution
Park Group Solutions partnered with Hempstead Ford to develop and implement a comprehensive marketing plan tailor-made to the dealership’s goals and market audience. The strategy included a data-driven mix of SEM, paid social media campaigns, and audience targeting designed to increase visibility and engagement. Park Group Solutions took a hands-on approach to understand the unique dynamics of Hempstead Ford’s customer base, allowing them to optimize every dollar and deliver results.
outcome
With Park Group Solutions’ strategy in place, the results are outstanding. Search CPCs dropped below $1 – 75% under the industry average—while Performance MAX campaigns delivered over 8% CTR. Conversion-focused efforts achieved a 60%+ engagement rate, driving high volumes of calls and form leads.
The dealership now averages over 15,000 monthly site visitors from SEM and social, on top of strong organic and direct traffic. The increase in high-intent traffic has led to greater lead volume and more showroom activity, helping Hempstead Ford achieve the growth they had been seeking with previous campaigns.
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