Century 21 North East
Uniting Vision with Achievement
Century 21 Integra is a premier real estate agency dedicated to providing exceptional service to home buyers and sellers. With a network of over 1,900 agents and 65 office locations, they offer specialized support and innovative technology to ensure a seamless real estate experience. Their commitment to excellence is reflected in their impressive sales record, having sold 4,800 residential homes totaling $2 billion in 2023. Century 21 Integra prides itself on its extensive industry expertise, privacy, security, and efficiency, making them a trusted partner in the real estate market.
the challenge
To develop an inclusive marketing plan that could grow and evolve with the company, we initially focused on creating TV commercials for the founder, Jim Damico. At that time, the company was solely New England-based and operated under the name C21 North East. Our goal was to craft a marketing strategy that transcended genres, ensuring long-term adaptability and relevance. This foundational work set the stage for broader, more diverse marketing efforts as the company goal was to expand beyond its original regional focus.
our solution
In addition to continuing their television and radio advertisements, we took over their social media accounts, website development, and both digital and print marketing efforts. Our focus was on three major areas: Sellers, Buyers, and Recruitment. We completely rebuilt their websites and rebranded their logo from C21 North East to C21 Integra, encompassing multiple subregions. To ensure comprehensive outreach, we tailored content for their social media pages to engage audiences across each region.
We also rebranded APM Property Management to James Rose Property Management, giving it a fresh and professional identity. We pioneered an innovative way to display home listings on Facebook, enhancing visibility and engagement through dynamic inventory ads. Additionally, we provided website development assistance for Fresh Start, a 501(c)(3) organization dedicated to assisting families in need, and implemented effective recruitment strategies through Join C21.
Our efforts transformed their brand and design from basic to professional, ensuring a cohesive and polished presentation across all platforms. This comprehensive approach not only enhanced their marketing effectiveness but also reinforced their brand identity and market presence.
outcome
Century 21 North East is a rapidly growing real estate agency that has significantly expanded its reach. Initially serving Massachusetts, Vermont, New Hampshire, and Maine, it now includes operations in Connecticut, Rhode Island, New York, Illinois, Florida, and Texas. This impressive growth has positioned Century 21 North East as the second-largest C21 franchise in the country.
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