Jackson Catholic Schools is a group of four Catholic schools ranging from Pre K through 12th grade, located in Jackson, Michigan. They were seeing a decline in admissions despite offering the highest-ranked educations for both grade school and high school in the State of Michigan. They were looking for new ways to reach out to parents and show them how much each of their schools offered.
Park Group Solutions began to look into ways to inform the parents in the Jackson area that Jackson Catholic Schools were safe, well-staffed, and offered a top-notch education for their children. Through a series of videos, they highlighted the philosophy and curriculum of the schools and gave parents a look at why the schools were ranked above public schools in many areas. Also, through a social media campaign, parents were seeing more and more information about enrollment dates at Jackson Catholic Schools as the new school year was approaching.
The campaign resonated with parents, and enrollment went up. However, the second half of the school year was impacted by the outbreak of the COVID-19 virus. For the safety of the students and facult the schools were closed and the teacher, parents and students would being distance learning from their homes. This was a new experience for all involved and Park Group Solutions came to their aid once again, working with the leaders of the school quickly adapted innovative ways to keep the students engaged as they began this new adventure in learning. Through e-blasts and social media, Park Group Solutions helped Jackson Catholic Schools make the transition as seamless as possible, and helped parents and students feel close to their teachers, even though they were apart.