A-1 Toyota
It’s Still the Right Thing To Do
A-1Toyota is a family-owned and operated Toyota dealership in New Haven, Connecticut and is the 5th oldest Toyota dealership in the United States. For over 60 years, A-1 Toyota has lead the way in sales, service, and selection of new and pre-owned Toyota inventory. As pillars of the New Haven area, they are consistently involved in community engagement and civic contribution and support. Today, A-1 Toyota continues to grow their business and reputation while fulfilling its clients’ needs and displaying integrity and excellence in service.
the challenge
Over 17 years ago, A-1 Toyota became one of the very first clients of Park Group Solutions, marking the beginning of a remarkable journey together. From the outset, we forged a strong and enduring friendship with the Galardi, Buglione, and Wheeler families, one that has only grown deeper with time. Our initial mission was straightforward yet ambitious: to craft a magazine brimming with inventory and advertising content that would help elevate A-1 Toyota to a status of an everyday, household name synonymous with excellence within their community.
As the years rolled by, this mission evolved, reflecting the changing dynamics of the marketplace and the growing needs of our client. What began as a print-focused strategy gradually transformed into a comprehensive digital marketing campaign. Today, we are proud to say that our efforts have helped A-1 Toyota not only maintain but also strengthen their position at the forefront of their industry, ensuring they continue to stand out as a leader in their field.
Our Solution
Throughout the years, our approach to advertising for A-1 Toyota has evolved, but our core objective has remained steadfast: to keep A-1 at the pinnacle of the automotive industry and to establish them as a highly recognized and trusted name within their community. When we first began working with A-1, our focus was on creating a marketing magazine that showcased the company’s standards and inventory, laying the groundwork for their brand’s public image.
As their brand grew and evolved, so did our strategies. We expanded their marketing plan to encompass a comprehensive digital marketing platform. This transformation included the development of their original and current website, along with a broad spectrum of advertising mediums—TV, radio, eblasts, billboards, print, and social media. We moved them from a print-centric approach to a robust digital presence, significantly boosting both community awareness and sales. In addition to this digital evolution, we continue to produce engaging, creative, and inspiring billboards for them on a monthly basis, alongside running multiple eblast campaigns and buy-back letters that resonate with their audience.
Over
%
growth in traffic over 5 years
Average
%
growth in traffic every year
Our Solution (continued)
Before the pandemic, we executed a creative commercial campaign series over three years that was both fun and inspiring. This campaign aimed to not only generate interest but to solidify A-1 Toyota’s reputation as a leader in the automotive field.
Most recently, we’ve led a complete rebranding of A-1 Toyota, ensuring that while their visual identity may have evolved, their messaging has remained consistent. We’ve continuously emphasized their slogan, buying philosophy, and unwavering commitment to honest integrity, reinforcing the values that have been the cornerstone of their business practice.
The Outcome
Over the years, through unwavering dedication and the continuous evolution of their marketing strategy, A-1 Toyota has firmly maintained its position as a top dealership in the state of Connecticut. For an extended period, they proudly held the distinction of being #1 in sales and have consistently earned the prestigious President’s Award, a testament to their exceptional performance in both service and customer satisfaction (CSI). A-1 Toyota remains a cornerstone in the automotive industry, recognized as a leading Toyota dealership in their region and a household name synonymous with excellence in the auto dealership arena.
like what you see? // contact us
Partnered with