jim winter auto group
a dealership you can trust
For a year and a half Jim Winter Auto Group in Jackson, Michigan was lingering at the bottom of sales in their market. They were only diverting the money allotted to them by the manufacturer for co-op advertising and what they obtained from using preferred website providers. It was determined that their budget needed to be reeled in and advertising needed to be diversified.
Park Group Solutions consulted with Jim Winter Auto Group and began an evaluation of their current methods and created a plan moving forward. We increased their television advertising spending budget. Jim Winter Auto Group needed more than a marketing plan. They needed guidance in how to stay within their budget. We acted as consultants. We revamped their Used Car campaign that resulted in an increase of sales. We helped with making sure the right staff was in place by posting for positions to attract the best applicants. We also fixed their business development center.
The results were positive and nearly immediate. By helping Jim Winter Auto Group stay within an advertising budget, they were able to hit their goals. The resulting 30% increase in gross profits helped the dealership rank in the top of their market for the first time.