New Insight family eyecare

Your family eye doctor

New Insight Family Eyecare has been a cornerstone of eye health in the community for over 40 years. They offer a comprehensive range of services, including detailed eye exams, personalized contact lens fittings, and specialized treatment for various eye conditions. The practice prides itself on utilizing the latest advancements in vision care technology to deliver high-quality patient care. Their dedicated team ensures that every visit is both thorough and comfortable, catering to the needs of patients of all ages with exceptional attention and expertise.

CLIENT

New Insight Family Eyecare

DELIVERABLES

Marketing Strategy
Campaign Messaging
Collateral
Email Design / Code / Deployment
Content Creation
Video Production

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the challenge

To broaden their advertising reach and engage a larger audience within their area, thereby fostering significant business growth and strengthening their market presence.

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our solution

When Park Group Solutions first encountered New Insight Family Eyecare, their advertising efforts were limited to occasional billboards and sporadic social media posts. Recognizing the need for a more robust strategy, we immediately stepped into action. Our first initiative was to rebuild their website, creating a modern and user-friendly platform. Following this, we devised a comprehensive marketing plan that was both unique and creative, tailored specifically to their needs.

Our plan encompassed a wide array of strategies, including Google search engine marketing, targeted customer and conquest email blasts, visually appealing printed graphics, dynamic social media campaigns, engaging video productions, and impactful commercial broadcasts. Additionally, to effectively reach the area’s Hispanic population, we implemented marketing initiatives on Telemundo and Facebook, ensuring a broad and inclusive approach.

Social & Web

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Email

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outcome

Growth in Traffic

Keywords in Top 3

Keywords in Top 100

New Insight Family Eyecare’s business has expanded to four office locations, and their brand recognition has elevated them to a household name. Through the consistency and creativity of our marketing efforts, they have experienced a substantial increase in patient numbers and continue to see remarkable growth. The business is thriving, prompting plans to extend office hours and add new doctors to accommodate the increasing demand. This ongoing expansion highlights the success and effectiveness of our collaborative marketing strategies.

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