island acura

WHERE LEGENDS ARE MADE

Island Acura is a family owned dealership located on Long Island that was struggling to find its footing when it came to advertising.  Whatever trend was popular at the time, they followed suit and put all their efforts into it. 

CLIENT

Island Acura

DELIVERABLES

Marketing Strategy
Campaign Messaging
Collateral
Email Design / Code / Deployment
Content Creation
Video Production

island acura where legends are made

the challenge

Island Acura is a family owned dealership located on Long Island that prides itself on its excellent customer service and great product offering.  The problem was that they were not seeing the results they wanted when it came to their advertising.  They tried a variety of advertising products and it just did not get the growth in sales that they were looking for.  They needed help reaching their customers.

our solution

Our goal was to come up with a consistent plan for Island Acura’s advertising dollars.  Rather than focusing on one type of advertising, we spread it out across multiple forms: television, direct mail, e-mail blasts, etc.  We remained diversified, and fine-tuned the plan using data.  This consistent approach was instrumental in building awareness.  The dealership was becoming more recognized in their area.

island acura portfolio work
island acura portfolio work
island acura portfolio work
island acura portfolio work
island acura portfolio work
island acura results

outcome

Island Acura went from the 80th ranked Acura dealer in the country to #15 in 3 years. The dealership continues to grow, with no ceiling in sight!

like what you see? // contact us

© 2019 Park Group Solutions, LLC // 8 Pecks Lane, Suite A2, Newtown, CT 06470
Main Office: (203) 459-8784 // info@pgsmarketing.com

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