crowley auto group
consider crowley
Crowley Auto Group is a family-owned and operated dealership, consistently ranked among the top three in the region. For over 50 years, they have proudly served the Greater Hartford Area and surrounding communities. Their extensive inventory includes a comprehensive selection of new and used vehicles from several renowned brands, such as Chrysler, Jeep, Dodge, Ram, Nissan, and Kia. In addition to their diverse vehicle offerings, they provide RVs and specialized auto body services. Crowley Auto Group’s longstanding commitment to quality and customer satisfaction has solidified their reputation as a trusted and reliable dealership in the area.
the challenge
Our goal was to identify and implement strategies that enhanced Crowley Auto Group’s digital and print marketing efforts. By doing so, we aimed to improve user engagement rates and elevate brand perception and recognition. Additionally, we strived to achieve these objectives while simultaneously lowering their marketing expenditures, ensuring a more efficient and cost-effective approach.
our solution
We proposed a fully transparent plan to take over all of Crowley’s marketing efforts. Once approved, we set to work meticulously. Our first step was to thoroughly review all existing marketing resources and strategies, with the goal of cutting costs while increasing impact, traffic, and sales.
Our team transitioned them from a group website that was counterproductive to creating individual manufacturer-required websites. We rebranded them with the new slogan “Consider Crowley,” strengthening their brand identity. We diversified their marketing plan across multiple platforms, including TV commercials, radio, direct mail, email blasts, and social media posts.
Throughout this process, we maintained full transparency with them regarding where their marketing budget was being allocated, the campaigns we were running, the rationale behind each campaign, and the results achieved. We continuously fine-tuned the plan based on data, ensuring that our approach remained effective and diversified.
This consistent and strategic approach was instrumental in building awareness. As a result, the dealership’s recognition in their area significantly increased.
Mailers
WEB
y.o.y. traffic for cdjr
TOP 3 KEYWORDS FOR KIA
SERP FEATURES MONTHLY
Performance metrics
Our comprehensive marketing strategies yielded significant results for Crowley Auto Group.
Organic Traffic for rv
Crowley Auto Group dealerships achieved substantial organic traffic growth, including a 1,200% increase for the RV dealership since April 2023 and a 75% increase for Nissan over three years. KIA saw a 300% increase over five years, while CDJR experienced a 30% year-over-year growth from 2023 to 2024.
Keywords Ranked
Across all Crowley Auto Group dealerships, a combined total of over 9,500 keywords have been ranked since January 2023, with more than 170 keywords reaching the Top 10. This includes CDJR’s 130 Top 10 keywords and KIA’s 22 keywords in the Top 3. Additionally, the dealerships collectively receive over 29 SERP features monthly, enhancing their visibility and search engine presence.
outcome
Growth AT all locations
The comprehensive digital marketing strategy implemented for Crowley Auto Group successfully enhanced their online presence, improved user engagement, and increased conversion rates, all while reducing their marketing spend by approximately 50%. Their cost per vehicle sold was lowered by nearly 40%, and the cost per click was reduced by approximately 60%. Additionally, their web traffic doubled, resulting in a higher number of clicks, leads, and vehicles sold.
These significant improvements have solidified Crowley Auto Group’s position as a leading dealership in their region, showcasing their commitment to customer satisfaction and digital innovation. The strategic approach not only optimized their marketing budget but also reinforced their brand’s market presence, driving sustained business growth.
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