insports
The Game Is Inside
InSports is an indoor, multi-sport facility located in the Trumbull, Connecticut that we had done work for in the past. At one point they tried other forms of advertising on their own. They did not get the expected results.
the challenge
The main problem was that they were oversaturating the client base and missing their target audiences by advertising in the wrong towns and at the wrong time. One area in particular they were struggling was their Summer Camp program. The amount of registered campers was much lower than they wanted it to be. They returned to Park Group Solutions for help…
our solution
Park Group Solutions assessed their current situation and made it their goal to increase their camper registration for the following year’s Summer Camp. This was done by immediately advertising registration for the following year at the end of the current camp. Parents who loved the camp, signed up their children. Parents who heard about the camp, took the opportunity to sign up early and not miss the opportunity. Advertising in direct mail, Facebook and Instagram and targeting and messaging the audience we were able to increase the amount of registered campers to a record number long before school was out for the summer.
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